A rise in Vacation Rental Brands
In recent years, there has been a rise in alternative lodging and portal listing websites which are now recognisable brands in the vacation rental industry themselves, e.g. HomeAway, AirBnB, Booking.com, HouseTrip etc. This is great for vacation rental managers as they can list their property on these sites and become associated with the brand. However, since these huge websites have thousands of listings competing against one and other, it is important to establish your vacation rental property as a stand-alone brand. e.g. Your own vacation rental website and social media presence.
Furthermore, branding your vacation rental business is important for a number of reasons:
- Building your company’s reputation
- Creating expectations of your property
- Delivering a message about the type of stay your guests can expect
- Establishing and confirming business credibility
- Motivating potential guests to make a booking
- Establishing customer service standards and generating loyalty
