Travel industry buyers who attend World Travel Market London are responsible for deals worth a massive $22.7 billion (£15.8bn), with an average purchasing responsibility per buyer of $3.1 million (£2.2m).

When registering for WTM London, delegates who are given WTM Buyers’ Club status are asked their level of purchasing responsibility. One third (35%) of buyers are responsible for signing contracts worth more than $1 million, including 13% which have a purchasing responsibility of $10 million or more.

WTM London is the event where the travel industry conducts its business deals, facilitating $3.6 billion (£2.5bn) in industry deals from 865,500 high-level business meetings with 4,610 exhibitors.

These figures demonstrate that WTM London continues to attract the most relevant and senior international buyers from the world’s largest and most important travel companies, including Tui, Dnata, Kuoni Group, Low Cost Group, Thomas Cook, Secret Escapes, Monarch Holiday, Teletext Holidays, Cox & Kings, Wendy Wu Tours and Virgin Holidays.

WTM London, Senior Director, Simon Press, said: “WTM London has been the event where the industry conducts its business for almost four decades. WTM London attracts the global travel and tourism industry’s top buyers with the greatest purchasing power looking to sign deals with the exhibitors in attendance.

“A purchasing power of approaching $22.7 billion reinforces that WTM London Means Business.”

WTM London 2016 will be revamped as a three-day event from Monday 7 – Wednesday 9 November, with opening hours extended from 10am – 7pm for all three days.